BzzAgent Research

I don't know if you are familiar with BzzAgent, but it's a slick WOMM (Word Of Mouth Marketing) firm that has legions of evangelists who go around proselyting for various products in a "marketing campaign". The firm leverages the power of word of mouth through their evangelists, and, as such, are able to help companies introduce or push products in a more unique, personal way. After all, you are more likely to receive product advice from a friend to influence your purchasing behavior than you are a magazine or TV ad. Well, for you technical folk out there, here is a link to a white page, research done by Dr. Walter Carl of Northeastern University.

Link to the White Paper THE VALUE OF MANAGED WORD-OF-MOUTH PROGRAMS