Friday, May 05, 2006


First, we were announced as finalists in the Utah Entrepreneur Challenge, or UEC. Then, we prepared our pitch, presented to the judges approximately two weeks ago. And, what happens?!?

First, we arrived, rather belatedly, to the Awards Banquet which was held on Thursday, April 27. And, when I say belatedly, I mean 40 minutes late. You know, my mom purchased this book for me titled "Never Be Late Again" and, you'd think after having read half of the book, I would begin to implement some of the techniques and principles from it. The only reason I haven't completed the book is because I figured I would be better off stopping where I was and trying to implement some of the techniques, rather than read the whole thing, with some unreasonable hope that I'd actually remember everything I'd read. But, I digress. . .

So, we show up at the banquet/mixer, and begin chatting with the big shots. We're talking the movers and shakers of Utah. The investment community of Utah is growing, and maturing into a much better environment to raise capital. So, we're networking the floor, trying to become further acquainted with all the folk. Dinner is served, which was very underwhelming. Nothing like cold Beef and tasteless mushroom sauce drizzled over the top. We were hoping our Advisor, John Knab of Phonex Broadband, who has rendered incredible support and feedback thus far, was going to make it. But, alas, he had family duties to attend to.

So, we're sitting at the table, getting progressively more nervous as they prolonged the announcement of the winners by recognizing all the sponsors, supporters of the program, etc. At last, 35 minutes after the planned announcement, they bust out the top three winners. And, the third place winner was Precision Surveying Solutions. A great company with a very promising technology for surveyors. The second place winner, Five Star Painting, a franchising concept. And. . . . .

At this point, I was nervous but, as a team, we were confident as we felt our presentation was solid. And the Grand Prize winner of the 2006 UEC Challenge is. . . Core FootwearTM!!

Needless to say, we were pretty excited with this result. Not only does this award validate the direction we are headed, but we feel it's a reflection of the solid team we have assembled. Keep posted, as we continue to develop Core FootwearTM and bring our patent-pending technology to market. Soon, you will be able to learn more at

We just want to thank all our mentors, advisors, and those who have rendered incredible support in helping us get this far. We would like to especially thank John Knab for his amazing insight and feedback. Truly, without him, we would not have gotten this far.