Adage.com has a great article regarding the use and reading of Blogs at work. Basically, we're all a bunch of technogy, internet, information junkies. Right? The article states that, on average, 3.5 hours are spent reading blogs each week while people are at work. Yeah, we're all junkies that need our fix. At least we're not taking a smoking break!!
However, I really liked this last part of the article:
"Technorati, a blog search engine, now tracks 19.6 million blogs, a number that has doubled about every five months for the past three years. If that growth were to continue, all 6.7 billion people on the planet will have a blog by April 2009. Imagine the work that won’t get done then."
Yeah, imagine the unproductiving then?? You know, is there a way to leverage the power of online content to further motivate employees to work harder, more effective, and more efficient? For example, could managers allow a company-wide 20 minute daily break where everyone hits up their favorite blogs, then they are required to do a quick write-up of what they read and how they can use that to improve the company? This way, employees get their cake, and management gets to eat it.